Here are the questions that we are planning to ask of our panelists at the GlimaWest Blog Event:
- When does blogging make sense for marketing purposes and how does blogging integrate with a marketing campaign?
- When using blogging for business purposes, what is the return on investment? What is the investment? What is the return?
- Does blogging reveal "news" that is not available from traditional for-profit news channels?
- What are some of the challenges and rewards of establishing a personal blog for self-promotion and idea expression?
- Should companies have a policy specific to blogging like many do for email, intellectual property and other business risks? And are there technologies for managing offensive blog content just like email tools?
- What is the most effective way to find and be kept up to date on blogs that match your personal or professional interests?
- When is it better to create a blog from scratch versus using a system or community like blogger.com or typepad.com?
- Is blog commentary essential? How does it enhance the experience for the blogger, commenter, or passive reader?
- How is it typically that blog readers identify themselves as sales leads?
- Blogging has traditionally been text based. What about photos or video? What about embedding content from other sites? What about commentary doing the same? When do these enhancements make sense?
- Is blogging functionality converging with others such as social networking?
- Should glimaWest establish a blog?
I love these types of discussions and I can't wait to get started. Feel free to comment on any ideas or questions that you would like to see discussed, or comment on the questions already listed.