Monday, September 25, 2006
GlimaWest Blog Event Questions

Here are the questions that we are planning to ask of our panelists at the GlimaWest Blog Event:

  1. When does blogging make sense for marketing purposes and how does blogging integrate with a marketing campaign?
  2. When using blogging for business purposes, what is the return on investment?  What is the investment?  What is the return?
  3. Does blogging reveal "news" that is not available from traditional for-profit news channels?
  4. What are some of the challenges and rewards of establishing a personal blog for self-promotion and idea expression?
  5. Should companies have a policy specific to blogging like many do for email, intellectual property and other business risks?  And are there technologies for managing offensive blog content just like email tools?
  6. What is the most effective way to find and be kept up to date on blogs that match your personal or professional interests?
  7. When is it better to create a blog from scratch versus using a system or community like blogger.com or typepad.com?
  8. Is blog commentary essential?  How does it enhance the experience for the blogger, commenter, or passive reader?
  9. How is it typically that blog readers identify themselves as sales leads?
  10. Blogging has traditionally been text based.  What about photos or video? What about embedding content from other sites?  What about commentary doing the same?  When do these enhancements make sense?
  11. Is blogging functionality converging with others such as social networking?
  12. Should glimaWest establish a blog?

I love these types of discussions and I can't wait to get started.  Feel free to comment on any ideas or questions that you would like to see discussed, or comment on the questions already listed.

Technology
posted on 9/25/2006 9:14:03 AM (Eastern Daylight Time, UTC-04:00)  #    Comments [4]

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9/28/2006 2:47:25 PM (Eastern Daylight Time, UTC-04:00)
Why is the M$ guy on the panel? He doesn't blog. At least I can't find any evidence of his blogging. Does Don Hunt blog? I can't find him either. Media Mouse uses blogging software to control content, but they don't blog. There's know ownership of the stories -- maybe everyone just knows it's Bob. Or, I simply didn't find their blog.

I believe M$ still doesn't have a blogging policy. This seems to work for them. Does the M$ guy think Robert Scoble had a positive impact on M$? The blogosphere does.

What about Technorati as a tool? Google Analytics?

Will you cover blogging etiquette? For instance, one shouldn't flog. Commenting on other blogs? Link exchanging?

Comment spam tools?

Has Don Hunt heard of gapingvoid.com? What does he think of Hugh MacLeod's Global microbrand strategy? Seth Godin's take on blogging and permission marketing?

Look forward to the event.


Scott Smith |smackaysmithAT NOSPAMgmail dot com
9/28/2006 3:32:28 PM (Eastern Daylight Time, UTC-04:00)
From today's A VC--

When blogging moves from a hobby to something more it's a challenge. The "something more" is the networking platform that this blog provides for me and my and relationships. It's a place where ideas, people, and technologies come together. And it's value is largely dependent on a constant stream of posts, hopefully much better than the one this morning.

http://avc.blogs.com/a_vc/2006/09/jumping_the_sha.html
Scott Smith |smackaysmithAT NOSPAMgmail dot com
9/28/2006 9:22:09 PM (Eastern Daylight Time, UTC-04:00)
Ahhh, my ignorance is revealed. Brian and Don were great on the panel. The best.

It was great to meet you.
Scott Smith |smackaysmithAT NOSPAMgmail dot com
10/1/2006 9:16:21 AM (Eastern Daylight Time, UTC-04:00)
Scott,

I agree - Brian and Don were excellent panelists. I learned a lot from both of them. Thanks for coming to the event, it was great to meet you as well.

--Steve
Steve |stevegouletAT NOSPAMyahoo dot com
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